CORNER

POPAI 2021 COMPETITION MICHEL & AUGUSTIN For the Popai competition (young hopefuls of the POP), I realized this highlight around the Michel & Augustin aperitif range. This theatrical micro-space promises to be remarkable in the world of supermarkets, quick to set up, respecting CSR values, and communicating the brand.

BACK
THE HARVEST OF FLAVORS
BRAND ANALYSIS NOTEBOOK

Analysis of the specifications

RESEARCH
Proposal of 3 research tracks. I then chose to develop the idea of a country garden from our childhood in order to make it offbeat and playful in the image of the brand.
DÉVELOPPEMENT
A country garden hijacked with troublemakers "in aprons", this completely offbeat micro-space will arouse curiosity and provoke amazement in customers.
The gardening activity of your childhood resurfaces, this time to grow incredible cookies with cheese from our regions.
MODEL & FILE
AWARDS GALA
I had the honor of being invited to accompany my classmates Ysaline and Clothilde, occupying the second and third place of the podium. And thus representing all the other students participating in this Popai contest, young talents. A role of cultural attaché occupied with pride, thank you again!

THE PLEASURE OF CREATING...

bar pop-up
2021
FESTIVAL OF LIGHT
2021
CINEMATOGRAPHIC SPACE
2020
MICRO architecture
2022
EXPERIENTIAL TOUR
2022
DECOR & STYLING CLIP
2022
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